On-demand course creation & GTM.
We were brought in to develop, produce and bring to market a new on-demand video product from Scrum Inc., the company founded by co-creator of Scrum, Dr. Jeff Sutherland. The project was to update and create new course content for individuals looking to upskill in Scrum in a self-paced learning environment. Our role included shooting new content in a studio setting, editing the footage, adding motion graphics as a supporting educational layer, developing and executing a GTM plan. We developed a press release and leveraged our journalist relationships to earn media coverage in Boston Business Journal, and developed a social calendar with supporting assets to launch the new course offering across social media channels. We are actively developing more course content, and also supporting the commercialization of the new e-learning platform via a mix of growth programs.
Social Media Content Creation and Planning