Our leadership has a reputation for branding and marketing leading media companies that even predates the launch of Value Creation Labs. From Paramount Global (formerly ViacomCBS) to Warner Media to Vizio Ads, VCL leaderships’ fingerprints are all over the media and advertising landscape. Our successful track record led Vevo to approach us in 2021 to support its public storytelling efforts. From public positioning and messaging to GTM strategies, we’ve been trusted to help establish Vevo as a modern TV programmer to be reckoned with. Now the de facto TV network for the music industry, we’re actively developing programs to increase Vevo’s presence as the modern day MTV.